By Nancy Dowd
Written and designed to mirror the way in which humans learn this day, this publication is based to quick impart basic and reasonable rules on advertising your library.
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Extra info for Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian
Don’t try to turn a heartwarming story into a tragedy. Sometimes obstacles are small and personal. When they are told well, your audience will identify with the story, and that’s what you want. 5. Make sure that the message of the story supports your library. If it doesn’t, you might not be telling the right story. If you are working to create a word-of-mouth movement, the message of the story could become the piece that gets communicated from person to person, so don’t be afraid to create a catchy phrase for it.
This relationship led to some very good newspaper coverage. —Pam Jaskot, library consultant for communications, State Library of North Carolina Strategies for the New Media Content is king, and with the onslaught of new websites and blogs looking for information to fill their sites, your news might be gold to the right site. That means that somewhere someone might consider news almost anything that is happening at your library. Photos are content. If you post your photos online, be sure to give them complete titles and descriptions.
Why do you visit the library? • Why does Multnomah County Library deserve everyone’s support? • What have you learned at the library? • How have librarians helped you? • What’s your story? The Multnomah Library collected quite a few stories. I can envision the following story as a centerpiece of any presentation, but can you imagine the impact it might have when told to a group of potential funders? I have an autoimmune disease. What this means is that I can’t leave the house by myself and I can’t do very much.
Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian by Nancy Dowd