Get Beer School: Bottling Success at the Brooklyn Brewery PDF

By Steve Hindy, Tom Potter, Michael R. Bloomberg

ISBN-10: 1118046234

ISBN-13: 9781118046234

What do you get in case you move a journalist and a banker? A brewery, of course.

"A nice urban must have nice beer. manhattan ultimately has, due to Brooklyn. Steve Hindy and Tom Potter supplied it. Beer college explains how they did it: their error in addition to their triumphs. Steve writes with a journalist's skepticism-as even though he has forgotten that he's reporting on himself. Tom is even much less forgiving-he's a banker, finally. the interior tale reads from time to time like a cautionary story, however it is an account of a superb and welcome achievement."

--Michael Jackson, The Beer Hunter(r)

"An available and insightful case learn with excellent perception for aspiring marketers. And if that's no longer sufficient, it's all approximately beer!"

--Professor Murray Low, govt Director, Lang heart for Entrepreneurship, Columbia company School

"Great classes on what each first-time entrepreneur will event. Being down the block from the Brooklyn Brewery, I had firsthand witness to their confident influence on our neighborhood. I supply Steve and Tom's e-book an A++!"

--Norm Brodsky, Senior Contributing Editor, Inc. magazine

"Beer university is an invaluable and unique booklet. In essence, this can be the tale of beginning a beer enterprise from scratch in long island urban. The product is one readers can relate to, and the industry is as difficult as they get. What a enjoyable problem! The booklet might help not just these marketers who're beginning a company but in addition these attempting to develop one as soon as it really is verified. Steve and Tom write with enthusiasm and perception approximately construction their enterprise. it really is transparent that they realized much alongside the way in which. Readers can study from those classes too."

--Michael Preston, Adjunct Professor, Lang heart for Entrepreneurship, Columbia company institution, and coauthor, the line to luck: the way to deal with Growth

"Although we (thankfully!) by no means needed to take care of the Mob, being held up at gunpoint, or having our beer and gear ripped off, we certainly pointed out with the demanding situations confronted in these early days of cobbling a brewery jointly. the disclosing tale Steve and Tom inform approximately companions getting into a company out of ardour, in an they knew little approximately, being heavily undercapitalized, with a very naive marketing strategy, and their final luck, is an inspiring tale."

--Ken Grossman, founder, Sierra Nevada Brewing Co.

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Extra resources for Beer School: Bottling Success at the Brooklyn Brewery

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Let me repeat: make sure by all means that what must be done to perfection is done in a way that achieves just that. Otherwise make sure you always keep in mind the balance to be struck between quality, cost, and time; if you do not over-engineer quality, seeking a standard that is not in some instances necessary or desirable, then you will surely save time. 100 GREAT TIME MANAGEMENT IDEAS • 47 19 TRUST THE COMPUTER? It has become one of the great myths of the IT age that computers will transform office work, and make everything fast and efficient to action.

Even the precise kind of diary layout you choose must be a personal decision based on your needs, and what else is necessary will reflect the way you work. You must decide; I can only state that all my experience suggests that a flexible and thus tailor-made system is likely to be best. 100 GREAT TIME MANAGEMENT IDEAS • 45 18 GOOD, BETTER, BEST . . ACCEPTABLE It is often the case that time management goes hand in hand with perfectionism. I would certainly not advocate that anyone adopts a shoddy approach to their work, whatever it may be.

Better still, look for examples of where it might happen and make sure that it does not. Of all the points in this book, I would rate this as in the top few best potential time savers for most people. Do not be blind to it—it is so easy to deny it happens. Check it out and see how much time you save. And, who knows, maybe some of the extra things you can then fit in will become tomorrow’s favorite tasks. In practice • Self-generated interruptions can be surprisingly timeconsuming and their frequency can be one of the surprises that often emerge from keeping a personal time log.

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Beer School: Bottling Success at the Brooklyn Brewery by Steve Hindy, Tom Potter, Michael R. Bloomberg


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