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2. Two Frenchmen, Pierre-Franc¸ois-Andr´e M´echain and Jean-Baptiste-Joseph, calculated Earth’s circumference over a seven-year period during the French Revolution on a commission to define a standard for the meter. ) 3. Letter to the Editor, New York Times, April 7, 1998. 4. ” Nurse Week, June 7, 1998. 5. “A Child’s Paper Poses a Medical Challenge” New York Times, April 1, 1998. 6. Scott Adams, The Dilbert Principle (New York: Harper Business, 1996). 7. Although a not-for-profit, Mitre still has to keep operations running by generating revenue through consulting billed to federal agencies.

Few executives are even remotely aware of all the data that are routinely tracked and recorded in their organization. The things you care about measuring are also things that tend to leave tracks, if you are resourceful enough to find them. Assumption 3 You need far less data than you think. How much data is needed to reduce uncertainty sufficiently for some given problem can be estimated with a particular type of calculation. When we work out how much “uncertainty reduction” we get from a given set of data, I find that managers are often surprised by how much they learned from a little bit of data.

A Child’s Paper Poses a Medical Challenge” New York Times, April 1, 1998. 6. Scott Adams, The Dilbert Principle (New York: Harper Business, 1996). 7. Although a not-for-profit, Mitre still has to keep operations running by generating revenue through consulting billed to federal agencies. 8. Doug Hubbard, “Critical Analysis” column accompanying “An Audit Trail,” CIO, May 1, 2000. CHAPTER 3 The Illusion of Intangibles: Why Immeasurables Aren’t T here are just three reasons why people think that something can’t be measured.

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Assessing the Prerequisite of Successful CSR


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